Beat the Street – the hugely popular physical activity initiative that had more than 300,000 walking and cycling in 2016 – is set to return to Rhondda Cynon Taf this May!
Once again, for seven weeks from Wednesday 17th May, Beat the Street will transform Aberdare, Mountain Ash, Pontypridd, Porth, Tonypandy and Treorchi into an interactive game with local people rewarded with points and prizes for getting moving across their community.
More than 200 beeping and flashing sensors called Beat Boxes will be dotted across the area which people can tap with cards to track their journey. In doing so, they will receive points and win prizes either for their chosen school, community group or as individuals.
Beat the Street is being brought to Rhondda Cynon Taf by the National Charity Partnership, a partnership between Diabetes UK, the British Heart Foundation (BHF) and Tesco who are working together to help millions of people improve their health through physical activity and health eating programmes.
Jenna Hall, programme director for the National Charity Partnership, said: “Beat the Street is a fun game that brings whole communities together. It encourages families to get involved in active travel and we hope these changes will continue long after the game has finished.”
In 2016, the community game saw local people join in with Beat the Street, walking and cycling 65,000 miles – more than 12 times the length of The Great Wall of China. People living and working in Rhondda Cynon Taf are being challenged to beat last year’s distance and go even further in 2017. This year’s game is even bigger with more Beat Boxes across Rhondda and new, exciting prizes enabling even more people to take part.
The game proved to be hugely popular for families in Rhondda such the Paul family who played the game together and found it helped keep them all activd. Hayley Paul, said: “I never exercised at all, I would just be sitting in the house. But when Beat the Street came about it really made me get up and about and think about things. We’ve done so much together which we wouldn’t have done before – I think Beat the Street is a fab idea as it has got the children and parents more active.”
Follow Beat the Street RCT on Facebook or on Twitter (@BTSRCT) to find out more about the game.
The National Charity Partnership is funding Beat the Street in Rhondda Cynon Taf as part of its Let’s Do This campaign to help people improve their lifestyle and reduce their risk of Type 2 diabetes and heart and circulatory disease. To find out more visit www.lets-dothis.org.uk